Your First Step to Becoming a Revenue-Smart Marketer

Mini ROI Planner

The Mini ROI Planner is a free, no-fluff guide that helps you bridge the gap between creative marketing and measurable results.

In just a few pages, you’ll learn how to reverse-engineer your campaigns starting from your revenue goal — so every ad, post, and peso you spend is tied directly to profit.

Inside This Free Guide, You’ll Discover:

✅ The simple mindset shift that separates “busy marketers” from ROI-focused strategists

✅ How to calculate your exact targets — from revenue and leads to traffic and budget

✅ The formula for identifying your maximum cost per lead (CPL) so you never overspend again

✅ A visual “Reverse ROI Funnel” template to keep your campaign math crystal clear

✅ A step-by-step action plan to align with Finance and Sales — and finally sound like the strategist you are

Why You’ll Love It

This isn’t another motivational PDF — it’s a mini tool you can actually use today!

Whether you’re planning your next product launch or reporting campaign performance, this planner helps you own — not just tell — how marketing drives real business growth.

About The Author

Angel De Luna

Angela Patricia De Luna is a seasoned marketing professional with over a decade of experience leading brand, trade, and digital marketing for national and international companies — including Geely Philippines, Jardine Distribution, Motortrade, and Mekeni Food Corporation.

A proud University of Santo Tomas alumna with a degree in Business Administration, Angela has built her career helping brands turn creative ideas into measurable results that drive revenue and growth.

Outside the corporate world, she rediscovered her love for writing through freelance work under Scribbloo and later as one of Yonipp’s Prime Writers (2019–2021), creating e-books and content for global clients.

She draws her greatest strength and joy from her son Robie, and her two older siblings — Anelle (Ate) and Michael (Moobsy) — who continue to support her in her journey of writing and purpose.

Everything she does, she offers to the greater glory and love of God — a guiding principle that shapes her work, her motherhood, and her mission to inspire others through both marketing and meaning.

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